Founded in 2020, named after my Great Great Uncle Lionel, founder of iconic British brand Windsmoor. LIONEL explores the relationships between brand, audience and the wearer through slogans. 

LIONEL garments are all produced with love in our purposefully selected European factories. 

Join The Overpriced Fashion Club.

Challenging logo-mania and the price of fashion. 

OVERPRICED

THE OVERPRICED FASHION CLUB